The premise behind wdgty is to bring widget development for OSX into the field of vision for companies otherwise unable to take advantage of this great feature of the mac operating system. The wdgty website needed to reflect the nature of the product, which whilst being utterly professional and tailored to specific client needs, has an element of fun and light-heartedness too.

wdgty achieves a friendly yet professional image through the use of light tones and easy to understand language. The site all works from a single page, allowing potential customers to find the most important information very quickly, all from a single location. This apparoach, and the resulting lack of navigation is unusual on the web, where information is typically presented in a modular format, across many pages. This gave extra significance to the arrangment of information on the page, whereby there is a heirarchical ordering of content from top to bottom, left to right, in-line with user expectation.